Do you consider a career switch, but you are unsure which career path is optimal for you? Or perhaps, you are a student looking for your first professional role, and you ponder multiple scenarios wondering what you can expect?

Which role to choose and which door to knock at to thrive as a professional?
How to find your optimal working environment when there are so many paths to choose from?

Take the Ontology of Value Test to discover your natural way of creating value for other people, the roles in which you would thrive, and organizational cultures in the job market that would fit you best. Gaining this knowledge will have a tremendous impact on your professional life!

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Why do some people seemingly effortlessly build their careers, while others exert themselves with work, yet feel deeply undervalued throughout their careers?

About a hundred years ago, in the 20ies and 30ies of XXth century, Austrian psychologist and psychiatrist Alfred Adler worked on the roots of human motivation. He came to the conclusion that we are all born with an inner desire to prove ourselves and build value for others.

In other words, we are all ambitious — in our own, individual ways. Our beliefs, our personal working style, the type of mind we have, and the way we build relations with other people determine in what ways we can best create value in the job market.

The job market is a complex ecosystem in which value flows around the globe like a river. The secret to success in professional life is finding a career path where you can produce value in a way that is most natural for you.

Learning your individual path to create value will have a tremendous impact on your professional life as it will allow to find your edge in the job market and excel.

The Ontology of Value Test will help you find your competitive advantage in the job market. Building a professional career does not need to be a grind. Discover your potential today, embark on the right career path, and excel using your natural talents!


IN ABOUT 60 MINUTES, THE TEST will allow you to:

Challenge yourself with questions about your priorities, strengths, and values that you have never asked yourself before,

Gain powerful knowledge about your value-building potential, which will give you a huge advantage in the job market,

Receive a set of personalized tips for how to navigate yourself in the job market to best develop your natural potential,

Gain motivation and confidence to act right here, right now.

The test is based on four fundaments of your identity as a professional



a.k.a. Hipster, Visionary, Designer, Inventor, Innovator

An individual whose biggest driving force is novelty. Creators can be found in all areas of the job marketfrom politics, through arts and sciences, to all branches of industry including IT. Creatorsminds circulate around high-level concepts. They feel the happiest when they derive new ideas and produce new, original content that amazes their environment. Creators treat professional life as a life-long pilgrimage: a journey from solving one type of problem or developing one concept to another.
a woman working on a robot


a.k.a. Hacker, Developer, Expert, Problem-solver, Engineer

A professional whose biggest drive is tackling specific, specialistic problems. A specialist’s ambition is becoming an expert or the to-go-to-person in a certain domain. Specialists can independently come up with new solutions, i.e., hack problems. They find utter joy in finding geeky tricks to solve the issues encountered by their colleagues and astonishing people in their environment by making unexpected fixes to everyday problems.


a.k.a. Hustler, Communicator, Deal-maker, Community-builder, Connector

A communicator and a deal-maker whose biggest drive is growing projects and building impact by developing and managing communities, finding collaborators and followers. The term “linchpin” means the central, pivotal piece of a wheel. Linchpins are, indeed, the hearts of their communities. They have strong interpersonal skills, are empathic, and easily take other people’s perspectives. They enjoy expanding projects by increasing the outreach and finding potential new clients or beneficiaries of the organizations that they represent. Linchpins love people! They are usually well-connected and gifted with the ability to find the right people at the right time.


a.k.a. Executive, Leader, Principal

An individual whose biggest passion is managing a functional team and steering it in a way to reach the chosen goals. Managers feel the happiest when they can orchestrate a group of people to reach their targets efficiently and in a friendly, collaborative atmosphere. They ​are good at finding synergies between people and putting the team members in the right roles. However, managers also take an individual approach to optimally motivate every team member.


a.k.a. Role-model, Performer, High-flyer, Go-getter

Loves to compete and win. Achiever’s biggest drive is to become the leader in some disciplines and serve as a role model to others. Some achievers (e.g., Olympians) aim to become world-renowned professionals in their field and inspire young people around the globe. Other achievers don’t seek public attention, but rather, prefer to be recognized in a narrow, specialistic field. In either case, achievers have the ambition to get to some level of measurable success and influence others in a positive way.


a.k.a. Mentor, Helper, Guardian, Protector, Supporter

An individual whose biggest drive is to help other people directly. Most missionaries have a strong personal sense of mission (as the name suggests!) and are eager to compromise on their level of comfort or sacrifice a large portion of their free time to serve others. Missionaries feel the happiest when they see the smile on the face of the person whom they have just helped. They highly value non-material qualities at work, such as integrity, equality, and diversity.


a.k.a. Workplace-Architect, Logistician, Coordinator, Planner, Trustee

Prefers to create an infrastructure for others so that they can accomplish their projects and build their careers. Contributors usually avoid the spotlight—they prefer to work from behind the scenes. They care about creating a friendly atmosphere at work and are masters of multitasking. Contributors feel the happiest when they observe that their working environment develops in harmony, and when they live a balanced lifestyle. They enjoy hearing that it feels great working with them and that their contribution matters.


a.k.a. Capitalist, Financial Libertarian, Patron, Philanthropist

Aims to achieve full financial freedom and only focus on doing projects out of interest rather than out of need. Investors don’t search for fame and recognition for what they do. They prefer to build their wealth in silence and live a peaceful life so that they can enjoy a high degree of personal freedom and cherry-pick projects that are most exciting to them. They are also eager to support budding projects with their know-how and financial resources.



Include government-funded organizations, e.g., the Ministry of Education, the Chamber of Commerce, national grant agencies, data centers funded by the government, think tanks summoned by the government, and nonprofits. Some nonprofits don’t get funding from the government per se; they need to acquire financial resources independently through grants, crowdfunding, public tax benefits, and donations. Such organizations are often referred to as Non-Governmental Organizations (NGOs). NGO space covers a broad range of societal problems, from the environment to social equality. Since both governmental institutions and NGOs are non-profit and share some characteristics, they are placed in the same category.


Offer professional research and advisory within a certain field of expertise to other companies and public organizations. They operate on a project basis: as an umbrella agency, they summon a team of consultants or delegate a consultant for every contracted project. Consultancy is a broad term; consultants work in multiple areas: providing professional assessment and planning to the government, massive data science- and biotechnological projects, business management, general management, education, conflict resolution, market research, planning the public infrastructure, professional training, etc.


Are, in public understanding, large companies, hiring more than 250 employees (although in legal terms, a “corporation” is defined differently, i.e., as a legal entity separate and distinct from its owners). Some corporations focus on manufacturing products and services for other businesses and the government. Other corporations work in the Business-to-Customer (B2C) model and deliver services straight to customers’ homes. Corporations function and legal persons, or “born out of statute,” and are governed by the corporate law.


Are, by definition, companies with no more than 250 employees on board. These companies usually occupy a niche in their branch of industry, producing goods and services for their customers (Business-to-Customer, or B2C), for other businesses (Business-to-Business, or B2B), or public institutions (Business-to-Government, or B2G). Their main ambition is to become the leading provider of certain services or products in their geographical area or their niche of the market.


Are companies in the early stages of development (hence the name)—usually, smaller than 100 employees. Yet, from the very start, the company’s founders aim to scale the operations and grow. Startups are usually born in highly competitive fields such as IT, healthcare, or agriculture. Moreover, they often start their adventure with a sort of debt, namely funds from private investors or bank loans. For these reasons, startups often fail; after 10 years from incorporation, only about 10% of startups survive on the market—and among those, many change owners by getting sold to larger companies. Nevertheless, there is no shortage of adventurous founders willing to try their luck launching a new enterprise in the hope to create the next unicorn company.


Is an ecosystem of universities and research centers whose primary purpose is to conduct scientific research, expand the boundaries of human knowledge, create new scientific content, and educate a new generation of scientists. Today, the boundaries between academia and industry started melting: companies often diversify and strengthen their R&D departments by collaborating with universities and running joint PhD programs


Means solving new problems, coming up with solutions, and building new products and services around themwith the intention to grow. Entrepreneurs usually intend to gradually increase the revenue, hire more employees, and develop their products and services further so that the market share and the value of the company will grow as well. Developing startups is challenging; statistically, most startups fail. However, even though working in business can be a path through pain, blood, and tears, and requires strong intuition and some degree of luck, it can be a great adventure leading to an exciting lifestyle and deep satisfaction from work.


Means offering your services to individuals, businesses, and public institutions as a self-employed professional. Freelancers work in all industries today, as many companies prefer to work with freelancers on specific, specialistic projects over hiring employees. Professionals such as artists, authors, professional speakers, or athletes also freelance. One can become a freelancer by establishing a sole proprietorship and promoting your brand to attract clients—or otherwise, by becoming a subcontractor to another business. Freelancing requires expertise in a certain domain and a great dose of self-management skills. It can be highly rewarding though, both in terms of remuneration and the overall satisfaction from work.